Insights
Thinking out loud on AI & marketing strategy.
Short, direct thought leadership pieces for senior marketing executives navigating the AI era. No fluff. No hedging. Just clear thinking on hard problems.
AI & Product Marketing · March 2026
Moats Are Melting
How AI Erodes Differentiation and Forces a Return to Brand
AI is compressing the differentiation window in enterprise tech from years to months. When capabilities converge, brand becomes the only durable moat. A strategic case for marketing leaders.
AI & Product Marketing · April 2026
The Two-Word Liability
Why “AI-Powered” Is Already Hurting Your B2B Messaging
“AI-powered” was a differentiator. Then it became noise. Now it’s triggering skepticism in the buyers you most need to convince. Here’s what to say instead — and why specificity is the only messaging strategy that holds up.
AI & Product Marketing · April 2026
The Credibility Rebuild
AI-Generated Content at Scale Killed Thought Leadership — Here’s How to Get It Back
AI has flooded the B2B content landscape with material that is technically competent and intellectually empty. Senior buyers have noticed. Here’s what genuine thought leadership requires now — and why the bar has never been easier to clear for those willing to clear it.