ADVISORY IMPACT MARKETING
STRATEGY | EXECUTION
B2B PRODUCT MARKETING ADVISORY | GTM CONSULTING
Helping B2B technology leaders clarify product narratives, align go-to-market strategy, and accelerate execution during periods of change — all without adding permanent headcount.
B2B technology companies often struggle not because of poor execution, but because of unclear positioning, misaligned teams, or stalled go-to-market momentum. As a result, leadership teams can find themselves working hard without making the progress they expect. At Advisory Impact Marketing, we help address this by driving product marketing and GTM clarity in complex B2B environments — particularly those involving platforms, portfolios, multiple buyers, or rapid change.
Common challenges we help solve:
- Unclear or inconsistent product positioning
- Go-to-market strategies that fail to translate into pipeline
- Stalled or high-risk product launches
- Misalignment between product, marketing, and sales
- Leadership transitions or growth inflection points
Advisory Impact Marketing provides executive marketing and operational management services for top-tier professional services firms, leading technology companies and start-ups, with cross-sector experience in every aspect of the marketing function. We have particular depth in computer security and networking and we take on all phases, from strategy through execution.
Whether your organization is restructuring, seeking a fresh perspective on a complex challenge, or needing to augment internal capacity, Advisory Impact Marketing can help. In practice, our approach is grounded in real operating experience. Having led global marketing organizations, developed and executed GTM strategies, and produced world-class thought leadership, we understand what effective product marketing looks like when it’s done well. Accordingly, we focus on delivering high-quality outcomes quickly — clarifying product narratives, aligning go-to-market strategy, and accelerating execution — without the cost, delay, or long-term commitment of adding full-time leadership.
BRAND DEVELOPMENT
A Comprehensive Approach
Strategy
Value extraction
Connecting the dots
Messaging/Positioning
Creative
GO-TO-MARKET STRATEGY
The path to success
Messaging/Positioning
Channel strategy
Digital/Social
Events
Demand generation
INTERIM/FRACTIONAL CMO
Expert Guidance
Executive management
Marketing planning and execution
Marketing operations
Thought leadership
MARKET/PRODUCT LAUNCH
Putting it all together
Launch strategy and planning
AR/PR
Sales enablement
Sales training
HOW WE WORK
- Initial Conversation
We align on context, constraints, and what success looks like. - Defined Starting Point
Most engagements begin with a short, fixed-scope project to establish clarity and momentum. - Executive-Level Output
Work is designed to be practical, decision-ready, and aligned across leadership. - Flexible Continuation
Some clients continue with advisory or execution support; others take the work in-house
WHO THIS IS FOR
For:
- B2B technology companies with complex products or platforms
- Teams navigating growth, change, or stalled momentum
- Leaders who need senior judgment, not junior execution
Not for:
- Content-only production or high-volume execution
- Low-cost, junior-level support
- Teams looking for long, open-ended engagements
OUR SERVICES
B2B PRODUCT MARKETING ADVISORY & GTM PACKAGED SERVICES
Product Marketing & GTM Diagnostic
You know something’s off, but you don’t know where to start
- Duration: 10 – 14 days
- Fee: $4,500 – $24,000
- Includes:
- Rapid stakeholder interviews (Marketing, Product, Sales)
- Review of positioning, messaging, enablement, launches
- Identification of GTM gaps and quick wins
- Deliverables:
- Executive-ready diagnostic summary
- Clear recommendations and priority roadmap
Positioning & Narrative Reset
Your product story is unclear or fragmented, and not connecting the dots to drive value
- Duration: 2 – 3 weeks
- Fee: $7,500 – $12,000
- Includes:
- Market and buyer framing
- Competitive narrative
- Core positioning, messaging architecture and proof points
- Deliverables:
- Executive-aligned positioning
- Messaging framework usable across product, sales and marketing
Launch or GTM Readiness Sprint
When you have something important coming out and it can’t miss
- Duration: ~30 days
- Fee: $15,000
- Includes:
- ICP and use-case clarity
- Launch narrative
- Sales enablement inputs
- Cross-functional alignment
ONGOING ENGAGEMENTS
Fractional Product Marketing/CMO Support— Senior, embedded leadership without adding headcount
Cadence: Monthly
Fee: $8K – $24K/month
Use Cases:
- Transition periods
- New category creation
- Portfolio or platform evolution
- PE-backed or scale-up environments
For advisory support or incremental execution beyond a defined scope, work continues on an hourly basis.
REPRESENTATIVE CLIENTS
We’re committed to helping guide all our clients through their toughest marketing decisions by providing tailored consulting services to set them on the path to success. Check out some of the incredible clientele we’ve worked with below.
CLIENT ENGAGEMENTS IN COLLABORATION WITH THE AVENTI GROUP
Advisory Impact Marketing often conducts client engagements through the Aventi Group, a full-service Product Marketing Agency in San Francisco, CA. We share the same values and standards of excellence.
About John Doyle
I’m a senior product marketing and go-to-market leader with more than a decade of experience helping B2B technology companies clarify positioning, align GTM strategy, and execute through periods of growth and change.
My background spans enterprise SaaS, platforms, and advisory services, working with both startups and large organizations. I’ve served in senior marketing leadership and advisory roles across complex portfolios, multi-product platforms, and partner-led ecosystems — often in situations where speed, context, and executive-level judgment mattered more than adding headcount.
Through Advisory Impact Marketing, I work directly with executive teams to address challenges such as:
- Product and portfolio positioning
- Go-to-market strategy and execution
- Launch readiness and sales alignment
- Marketing leadership transitions
My approach is practical, senior, and outcome-focused. I’m brought in to help teams see the problem clearly, align quickly, and move forward with confidence.
CONTACT US!
Austin, TX
jcdoyle@advisoryimpactmarketing.com
https://www.linkedin.com/in/johncdoyle
617.320.0794